Unable to Contain Their Growth
After a long and hard fight from Amazon, eBay and many other online auction sites that have tried to control the e-commerce arena, the end result of the main e-commerce software company in existence, E-bay, has been a complete failure. The e-commerce giant purchased the rights to the online auction site and expanded the business further. They soon expanded their territory into everything that was Internet related and began to dominate the Internet.
One would expect that since this company has so much power, they would do everything possible to ensure the success of the auction sites and in turn, the E-bay. Yet, there are those who wonder why E-bay continues to expand their empire when they seem unable to contain their growth?
It is not for lack of trying. No matter how much control E-bay tries to exert over the e-commerce software marketplace, it will never be enough to contain their growth.
E-bay’s growth has now reached the point that they have already taken over most of the major auction websites. From these websites, they have developed their own affiliate programs and are able to sell their goods directly through these affiliate marketers.
E-bay has effectively taken control of the online auction sector.
Does that mean the e-commerce giant would simply let these auction sites run unchecked without any attempts to control their growing dominance? No. With such a powerful hold over all the major auction sites, they will simply dictate how those sites operate.
It is at this point where E-bay will take full control of the online auction industry and dominate the industry, all at the same time. Not only that, but they will also begin to dictate terms to the affiliates and “whitelisting” certain websites to allow them to directly sell their goods. This gives the e-commerce giant a large amount of leverage over the small to medium sized market players.
It has been proven that, with their reach, E-bay can, and will, decide what will not be allowed on their websites. This has led to many small or medium sized merchants finding their website being blacklisted. And because of this, many of these vendors have opted to leave the e-commerce market altogether.
When this happens, you will find they will not be able to sell on the E-bay website. They will have no choice but to simply run a separate website that is not affiliated with the e-bay website. So if you find your site on one of the other auction sites, you are now out of luck.
That is why affiliate marketing is so vital. If you are a seller, you must not only focus on the e-bay website, but you must also find an affiliate marketing program that you can run through the auction sites. It is not a question of whether or not you can sell, but you must sell the product that you are affiliated with, and you must be careful to avoid any type of spamming.
You see, it is a good thing for both the buyer and the seller. For the buyer, it means he can buy from any of the auction sites, which includes the most well known auction sites, eBay and Yahoo Auction. For the seller, this means he can sell the products and services he is associated with, allowing him to be the person that controls his own business.
The end result will be a nice advantage for the seller and a better business opportunity for the buyer. No matter what you decide to do, this should be your final word on the matter.